2017 Program


6:30 PM to 9:00 PM -Welcome Reception (The Alpenglow Room)


6:45 AM – Breakfast (Primrose A)

7:15 AM to 9:30 AM – Presentations (Primrose A)

Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms, Brent McFerran

Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice, Andrea C. Morales

Workfare for Welfare: Wellbeing and Consumption Among Kenya’s Urban Poor, Syon Bhanot

Duration Sensitivity of Key Moments, Gal Zauberman

4:00 PM – Afternoon snacks (Primrose A)

4:15 PM to 7:15 PM – Presentations (Primrose A)

Is Top 10 Better than Top 10%?: How Different Rank Claim Formats Cause Preference Reversals, Mathew S. Isaac

The repeated secretary problem, the repeated secretary problem, Dan Goldstein

The Urgency Bias, Meng Zhu

We’ll Always Have Paris (Though We May Not Think of It): Consumers Overestimate How Often They Will Remember or Discuss Past Experiences, Tom Meyvis

Betting Your Favorite to Win: Costly Reluctance to Hedge Desired Outcomes, Carey Morewedge

7:30 PM- Dinner (Alpenglow)


6:45 AM – Breakfast (Primrose A)

7:15 AM to 9:30 AM – Presentations (Primrose A)

Attention Drives Emotion: Sequential Search Increases Emotional Intensity of Attended Objects, Leaf Van Boven

Inaction Traps in Consumer Response to Product Malfunctions, Gerald Häubl

Welfare Effects of Home Automation Technology with Dynamic Pricing, Wesley R. Hartmann

When Product Assortment Leads to Choice Overload?, Alex Chernev

4:00 PM – Afternoon snacks (Primrose A)

4:15 PM to 7:15 PM – Presentations (Primrose A)

Increasing the Usefulness of Forecasts by Eliciting and Modeling Continuous Probability Distributions, Don A. Moore

Rigidity of Morality Judgments, Joachim Vosgerau

The Ironic Impact of Privacy Policies on Perceived Security and Purchase Interest, Aaron Brough

Clinical Guidelines and Doctor Decision Making, Devin Pope 

Divergent Effects of Likes Versus Comments on Self-Disclosure on Social Media: Evidence from Instagram and Experiments, David Gal

7:30 PM- Dinner (Alpenglow)

Rajesh Bagchi, Virginia Tech
Sachin Banker, University of Utah
Syon Bhanot, Swarthmore College
Sabrina Bruyneel, KU Leuven
Darron Billeter, BYU
Keith Botner, Lehigh University
Aaron Brough, Utah State University
Lisa Cavanaugh, University of Southern California
Alexander Chernev, Northwestern University
Darren Dahl, University of British Columbia
Kristin Diehl, University of Southern California
David Gal, University of Illinois at Chicago
Dan Goldstein, Microsoft Research
Wesley R. Hartmann, Stanford University
Gerald Häubl, University of Alberta
Mathew Isaac, Seattle University
Ata Jami, University of Central Florida
Maryam Kouchaki, Northwestern University
Tamara Masters, BYU
Brent McFerran, Simon Fraser University
Tom Meyvis, NYU
Arul Mishra, University of Utah
Himanshu Mishra, University of Utah
Oscar Moreno, Rutgers University
Carey Morewedge, Boston University
Don Moore, UC Berkeley
Andrea Morales, Arizon State University
Devin Pope, University of Chicago
Elizabeth Tenney, University of Utah
Leaf Van Boven, University of Colorado Boulder
Joachim Vosgerau, Bocconi University
Gal Zauberman, University of Pennsylvania
Robert Zeithammer, UCLA
Meng Zhu, Johns Hopkins University